The 1% is then given back to research grants and accredited environmental organizations for their conservation causes. So, whether you’re an individual or a corporation, this no-frills approach to regeneration is so doable, there’s no excuse not to do it. Everyone has a 1%.
The lucky few are those who live in the virgin habitats they are trying to protect, purposely enclosing their passion and profession in a life-long search for the biodiversity that lured them in childhood. Almost none would think of it immediately as a profession.
It’s only of late (call it a supply-demand fit) that these tried-and-true artforms have taken on a new mission: to preserve and promote what were ordinarily commonplace decades ago. Mountains without highways. Virgin beaches without commercial shacks. Bioluminescence on clear water. Dragonflies on lichen-laden trees. Wild hawks flying up on an unpolluted sky.
If you are a writer, journalist, anthropologist, professor, researcher, or anywhere in between, we want to hear from you. We offer microgrants for research projects or commission stories you might want to publish on our platform. Send us a message. We’ll listen.
At Atlas, it’s always Day One at the base camp. Hike the trail with us. Full disclosure, it’s not an easy climb. But we’ll bring the gear, and the view’s worth it.